Culture-forward. Community-grounded. Built to run.
Positioning, go-to-market strategy, community-led growth and an AI-powered marketing operating stack your team can own.
Enquire about a project ↗Two kinds of projects
Build the story. Build the stack.
I work with teams at the point where strategic clarity has to become operating reality.
That may mean defining a culture-forward brand, shaping the go-to-market story and leaving behind an AI-powered marketing stack the team can run. Or it may mean designing and building a custom AI system inside a mission-critical sales, marketing or operations workflow.
The common thread is ownership: useful systems, grounded in how your team actually works, that continue creating value after the engagement ends.
Engagements
Where I create leverage.
AI inside the workflow that matters.
Custom agents, automations and decision systems embedded into high-value operations, marketing and sales processes.
Discuss an AI build ↗Selected builds
Recent projects
Call Rea
I built a customised AI voice agent that handles repetitive early-stage patient conversations, answers clinic-specific questions and qualifies intent before a human steps in—cutting human time spent on those conversations by 80%.
See the live system ↗The Best Food
I built a community leaderboard where people submit, rank and discover recommendations through a simple game mechanic. The same pattern can make participation visible and rewarding for education platforms, editorial teams, membership communities and internal knowledge programs.
Explore the product ↗Hidden Angels
I built a research tool that searches scattered public sources, extracts relevant investor information, removes noise and refreshes a structured list automatically—replacing hours of repetitive manual research.
Build something similar ↗Marketing systems your team can run
I connect the repetitive parts of research, content planning, campaign production and reporting so a small team can do more consistent work without hiring a technical specialist to operate it.
Tell me where your team is stuck ↗How I work
Diagnose. Design. Build. Transfer.
Diagnose the constraint
We identify the workflow or positioning problem where better thinking and better systems can create the most leverage.
Design around reality
The strategy, logic and handoffs are shaped around your people, data, customers and operating constraints.
Build and test
We turn the design into a working stack or system, then pressure-test it against real use.
Transfer ownership
Your team leaves with the system, documentation and operating confidence to keep it useful after I leave.
Project enquiry
Start with the business problem.
Answer the required questions so I can assess whether the project is a strong fit. You’ll then continue to my calendar for a 30-minute discovery chat.